I’m Fernando.

I help build business value through the power of creative strategy.

Featured

Office of Information and Technology

  • Brand Strategy
    Creative Direction
    Illustration
    Social Media

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  • Design isn’t an expense—it’s an investment in differentiation.

  • The era of transactional design is over—brands must now create immersive, story-driven experiences.

  • AI won’t replace creatives, but creatives who master AI will replace those who don’t.

  • Designing for accessibility sparks innovation, leading to creative solutions that benefit all users.